Name: Irene | Plum Purple Strapless Tiered Occasion Evening Maxi Dress
Brand: Jade Heather
Price: 44.95 GBP
Availability: InStock

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Colour — Plum Purple

Plum Purple

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Summer sale update : Due to high demand during our summer sale, only a limited number of items are left. If you can still click 'Add to Cart', it’s still available.

This plum purple strapless occasion maxi evening dress features a ruched bodice with a sweetheart neckline. The skirt is constructed in four cascading tiers that create a voluminous, flowing look from the waist to the floor. A concealed zip sits at the centre back, providing a secure and structured fit throughout the chest. Suited for black tie events, formal evening occasions, and prom celebrations. The pleated construction adds graceful movement to the full-length hem with every step.

Key Features:

Neckline: Strapless sweetheart cut
Bodice: Ruched construction for a fitted look
Skirt: Four-tier pleated design

Should a piece not live up to what you hoped, you're welcome to return it within 30 days of delivery.

Before sending anything back, please reach out to our support team at support@jadeheather.com and let us know the reason for your return, so we can review and process your request smoothly.

We offer free shipping within the UK on every single order.

No surprise costs appear at checkout either the full amount is shown clearly before you confirm, so you always know exactly what you're paying.

If your question wasn't covered above, our customer service team is always glad to help.

We typically reply within 12–24 hours on working days (Monday–Sunday).

Support@jadeheather.com

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What women love about Jade Heather

★★★★
"Lovely design with real care in the details. I was so pleased it ran true to size. It's already one of the pieces I reach for most."
Linda M.
Harrogate

★★★★★
"From browsing to checkout, the whole thing was effortless. The quality went beyond what I expected and the fit is wonderfully flattering. Couldn't be happier with my order."
Carol S.
Bath

★★★★★
“The entire experience was easy from start to finish. The quality exceeded my expectations, and the fit is incredibly flattering. Very happy with my purchase.”
Patricia W.
Edinburgh

★★★★★
"I've shopped plenty of online boutiques, but this one is in a class of its own. The fabric stays comfortable all day, and the style is exactly what I'd been hoping to find."
Donna R.
York

★★★★★
"I was a little unsure about ordering online, but the fit was spot on. Comfortable, well made, and the kind of piece that feels effortless to wear all day."
Sandra B.
Cheltenham

★★★★
"Wonderful experience from start to finish. The quality feels far above the price, and customer service was warm and helpful when I had a question about sizing."
Theresa H.
Tunbridge Wells

★★★★★
"Such a pretty piece and so easy to dress up or down. The fabric feels light and comfortable, and you can tell real thought went into the finishing touches."
Barbara J.
Harrogate

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Jade Heather Summer Event

When Jade Heather first started designing, it wasn't to build a brand — it was because she'd spent years feeling invisible in shops that never seemed to make anything for women like her. So she made the clothes she wished someone had made for her: soft, kind to a real body, and quietly beautiful. This summer, she wanted to share that feeling with you.

For a short time only, you can unlock a little extra when you bring home more than one of Jade's favourites:

Summer Bundle Savings:
2 items → Save an extra 10%
3 items → Save an extra 15%
4+ items → Save an extra 20%

These seasonal offers are available today only, on the pieces our women reach for again and again.

Once the promotion ends, the extra savings quietly slip away — and the styles you've had your eye on tend to find their homes fast.

Take your time, but not too long. There's only so much of each to go around.

With love,
Jade Heather

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