Privacy Policy

This Privacy Policy explains how Jade Heather ("the Site," "we," "us," or "our") collects, uses, and shares personal information when you visit our website, use our services, or buy something through our online store.

Throughout this policy, "you" and "your" refer to anyone who visits our website, uses our services, gets in touch with us, or purchases products from our store.

By accessing or using our website and services, you confirm that you have read and understood this Privacy Policy and agree to the collection and use of your information as described here. If you don't agree with this policy, please don't use our website or services.

Updates to This Privacy Policy

From time to time we may update this Privacy Policy to reflect changes in how we operate, legal requirements, or the way we handle data.

When we make changes, the updated version will appear on this page with a new revision date. Where the law requires it, we will take extra steps to let you know about significant changes.

Collecting and Using Personal Information

To run our online store and provide our services, we collect personal information from a number of sources. What we collect depends on how you interact with our website.

We may use this information to:

Provide products and services
Process orders and payments
Communicate with customers
Improve how our website and services work
Meet our legal obligations
Protect the security of our website and its users

Types of Personal Information We Collect

The information we collect may identify you directly or may reasonably be linked to you.

Information You Give Us Directly

When using our website or services, you may share details such as:

Full name
Email address
Phone number
Billing address
Shipping address
Payment confirmation details
Account login credentials
Customer support messages

Some features may need certain information to work properly. If you choose not to provide it, your ability to use those specific features may be limited.

Information Collected Automatically

When you visit our website, some information may be gathered automatically through technologies such as cookies, pixels, and similar tools. This can include:

Device information
Browser type
IP address
Network connection details
Website usage activity
How you interact with our pages and services

This helps us understand how the site performs and improve your experience.

Information From Third Parties

We may also receive information about you from partners or service providers who help us run our services, such as:

E-commerce platforms like Shopify
Payment processors handling your transactions
Marketing and analytics providers
Logistics and fulfilment partners

Payment providers collect payment details (such as card or bank information) directly in order to process transactions and complete orders. Anything we receive from third parties is handled in line with this Privacy Policy.

How We Use Your Personal Information

Your information may be used for several purposes, including:

Providing Products and Services

We use personal data to process purchases, manage accounts, ship orders, handle returns and exchanges, and keep you informed about your transactions. Shopify may also process certain information to support checkout and related services under its own privacy policy.

Marketing and Advertising

Where required, with your consent, we may send marketing messages by email, SMS, or other channels. We may also use certain information to personalise ads and improve our promotional campaigns, on our own site or on third-party platforms.

Security and Fraud Prevention

We may use personal information to spot suspicious activity, investigate fraud, and protect our services and users from unauthorised actions. You are responsible for keeping your account credentials confidential. If you think someone has accessed your account without permission, please contact us right away.

Customer Support and Improving Our Services

We use personal information to answer questions, offer help, and make our services better. This helps us keep a reliable experience and build a stronger relationship with you.

Cookies and Tracking Technologies

Like most websites, ours uses cookies and similar technologies.

Cookies help us:

Improve how the website works
Remember your preferences
Analyze how the site is used
Enhance performance and your experience

You can find more about Shopify-related cookies here: https://www.shopify.com/legal/cookies

Most browsers accept cookies automatically, but you can change your settings to block or delete them. Keep in mind that turning off cookies may affect some parts of the website.

Our site does not currently respond to "Do Not Track" browser signals. You can learn more about these at http://www.allaboutdnt.com

Sharing Personal Information

In some cases we may share personal information with third parties when it's needed to run our services. This may include:

Payment processors
Shipping and fulfilment partners
Customer support providers
Data analytics providers
Marketing partners

We may also share personal information where the law, a legal process, or a regulatory authority requires it. Information may additionally be shared within our company group or with affiliates where needed for business operations.

Third-Party Websites

Our website may link to external sites or services we don't operate. If you follow one of these links, we encourage you to read that site's own privacy policy and terms. We are not responsible for the privacy practices or content of third-party websites.

Children's Privacy

Our services are not meant for children, and we do not knowingly collect personal information from anyone under the age of 16. If a parent or guardian discovers that a child has given us personal information, they can contact us to ask for it to be removed.

[⚠ LEGAL — note for review] Under UK GDPR the age at which a child can give their own consent to data processing is 13. Please confirm the age threshold you want to state here with a UK lawyer.

Data Security and Retention

We use appropriate security measures to protect personal information from unauthorised access, misuse, or loss. That said, no system can be completely secure, and we cannot guarantee absolute protection of information sent over the internet.

We keep personal data only as long as needed to:

Maintain accounts
Provide our services
Meet legal requirements
Resolve disputes
Enforce our agreements and policies

Your Privacy Rights

Depending on where you live, you may have certain rights over your personal data, which can include the right to:

Access the personal information we hold about you
Request deletion of your personal information
Correct inaccurate data
Data portability in certain situations
Restrict how we process your information
Withdraw consent where consent is the basis for processing

You can also unsubscribe from marketing messages using the link in our emails. Please note that transactional messages about your orders or account may still be sent even if you've opted out of marketing.

Exercising Your Rights

You can exercise your privacy rights by contacting us using the details below. To handle your request, we may need to confirm your identity by asking for certain information. Authorized representatives may submit requests on your behalf where the law allows.

Complaints

If you believe your personal information has been handled improperly, please contact us directly. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Where Your Data Is Processed

Personal information collected through our website may be processed and stored in different locations, including outside your country of residence. By using our services, you acknowledge that your information may be transferred and processed in line with applicable laws and this Privacy Policy.